Our business concept is built on several core principles, many of which run counter to conventional banking thinking and best practices.

Enable banks to only do what they do best: run the back end
By creating and managing the front end experiences, our bank partners will be able to focus their efforts on the part of their business they do best, and stop worrying about the part they struggle with (the customer-facing part that creates brand engagement).

One back-end bank can power multiple varied front ends
What will appear to the customer to be ten individual banks, can actually be one operational financial institution, with ten varied front-ends for ten different tribes. That means we will also…

Be transparent about our business model
Customers of each tribe will know who their back-end financial institution is (and that it is safe and sound)–but what they will care about is what their front end experience is like. Customers will understand how Tribed makes money by understanding the value that it adds to both banks and consumers.

Create a large market share within a micro market
By focusing on a narrowly defined micro market, we can create the most relevant customer experience for that market, and ultimately “own” that customer segment.

Customer quality is far more important than quantity
The primary determinant of a customer’s “quality” will be her level of engagement with the tribe, not simply her product and service portfolio or balances. Customers will never choose us for the superiority of our products and services. They will choose us for the superior relevance of our customer experience to their lives.