Niche Banking: A Big Future in Small Markets
The long tail of banking has arrived. Nicheruptive is the world’s first provider of niche banking opportunities. We help entrepreneurial, innovative banks expand their businesses by building profitable portfolios of exclusive niche segments of consumers.
Traditional banks all essentially segment customers the same way: geographically (community or regional service areas), demographically (ethnic, generational, gender, socio-economic class, etc.) or categorically (small business, underserved, urban, agricultural, etc.). Some banks have used the word “niche” to describe their customer segments, but few if any have claimed true niches. Existing traditional banks are not niche banks—they are simply varying levels of “being everything to everyone.”
Nicheruptive niche banking is about segmenting customers based on their psychographics, interests, passions and values—the things that truly bring people together. And thanks to Internet banking technology and the concept of the long tail, banks partnering with Nicheruptive can now profitably serve these niches.
